WISMO

    Where Is My Order?

    The shorthand for customer inquiries asking where an order stands after purchase.

    Why it matters

    A high volume of WISMO tickets usually points to a gap in proactive communication, not impatient customers.

    Related terms

    Made-to-order lead time

    The time between an order being placed and a made-to-order product being ready to ship.

    Fulfillment SLA

    An internal agreement that sets a target time for each stage of order fulfillment, from proof to production to shipment.

    Perfect order rate

    The share of orders delivered on time, complete, undamaged, and correctly documented.